How to Rebrand A Social Network And Live To Tell About It

Editor's Note: This guest post is written by Geoff Cook, cofounder and CEO of social networking site myYearbook. Imagine the outcry if Facebook were to change its name. People would grab their pitchforks, join a posse, and burn the Internet down. That nightmarish vision led to many sleepless nights for our team after we decided to do the unthinkable: rebrand a social network used by more than a million people a day. We changed the name of myYearbook, a social network for meeting new people, to MeetMe.

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