When I first saw the news about the survey that revealed 47 percent of American heads of households were interested in buying an Apple-branded TV set, I thought, "Well, heck yeah, who wouldn't be interested in a real big-screen Apple HDTV?" And then the survey also claimed that respondents would be willing to pay a premium for an Apple-branded TV. Again, I thought, "Well sure, there's no way Apple is ever going to release any sort of hardware product that doesn't come at a premium price. Par for the Apple course." 
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