Twitter has launched the Twitter Political Index, also called "Twindex," which serves up what its users feel about the candidates in the upcoming United States Presidential election. The index was created together with Topsy, as well as pollsters the Mellman Group and North Star Opinion Research. It measures people's daily tweets that mention President Barack Obama and presumed Republican nominee Mitt Romney. "This will be more of a real-time measure and may accurately showcase whether a candidate is waning or surging much more quickly than more traditional firms," said analyst Rob Enderle. 
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