The European "
Directive on Privacy and Electronic Communications" that regulates the ways websites can track users, is coming to sites which serve European users, which covers plenty out there. The Directive requires that sites disclose the use of cookies on their site and allows visitors to opt-in to their use. It could be an immediate turn-off for users, but it's here to stay. On Saturday, May 26, the UK implements the first phase of the law, so website owners are scrambling to ensure they are in compliance (assuming they even know about it). As we've said before, we think it's
dumb and will make it
much harder on European startups. The first requirement of the UK law is that sites do an audit to determine what cookies are used on their site. The Directive asks them to identify two types of cookies: those it deems "strictly necessary" and those that are not. The problem is that most sites have no idea what cookies it might be serving to users. However, US-startup
CloudFlare is about to launch a service which will tell site what cookies they are serving and a way to control them: CloudFlare Audit + Control.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/auzacDk4gDk/
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