Memes and Pop culture virality did not start with the internet. Long before that, underground sensations spread amongst fanboys who poured mass amounts of effort into staying up on mailing lists and trading groups to get their fix of audio and video clips. Prime example: The 1980s craze around a stash of tapes known simply as Shut Up, Little Man.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/oW3zqyBrER0/shut-up-little-man-how-to-go-viral-before-the-internet
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