Bunchball Says Games Turn Twentysomethings Into Better Workers

Bunchball has been touting the benefits of its gamification tools for years, and many of its recent efforts are focused on enterprise customers. Now the company has published a white paper arguing that that gamification is a key way to motivate "Generation Y." As evidence, the paper points to a recent study by MTV saying that millennials (the Bunchball report uses both terms interchangeably) understand their lives through a "game-like metaphor" — in fact, half of the survey respondents said "people my age see real life as a video game." How does that apply in the workplace?

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